Connecting With Online Customers: A Cakewalk Or A Challenge?

You would be surprised to know that in last 10 years, the consumer shopping behavior has taken a significant shift. Just ten years ago, only 1% of shoppers were purchasing online, but today, that figure has surged to 65%, reflecting a staggering growth of 64% with a compound annual growth rate (CAGR) of 5.5%. As the consumer base expands, traditional retailers face a growing challenge: how to connect with the increasing number of online shoppers. The transition to digital has been rapid, with customers now expecting the convenience of browsing and buying electronics from home. Unfortunately, for many retailers, it's disheartening when their high-quality products fail to reach this tech-savvy online audience.

The gap between their physical stores and the digital world can seem overwhelming, and the uncertainty of how to bridge this divide only adds to the frustration. Without a clear strategy or roadmap, it's all too easy for them to feel disconnected from the growing number of online shoppers who are increasingly driving the market. As technology continues to evolve and consumer behavior shifts, many small retailers are left wondering how they can keep up, reach new customers, and ensure their businesses remain relevant in this rapidly changing landscape.

The key to success lies in creating a seamless way to bring your store's offerings to the digital world. Retailers need a platform that makes it easy to offer product to the desired customer, engage with customers, and build lasting relationships going beyond the traditional store experience. It's not just about being present online, it's about ensuring that customers transact and connect with your brand.

At PickMyDeal, we understand the challenges and are dedicated to helping you bridge this gap. We are working on the solution that simplifies this process, allowing you to connect with customers, increase your sales and profits, and ultimately grow your business in the digital space.